Leadership doesn't care about clicks and opens. One-size-fits all dashboards usually fall flat. Metrics are important, but only represent part of the picture.
If you want to go from being the "company Kinkos" to a strategic counselor, you have to prove that you are changing employee behavior. You need to demonstrate how your communications are helping your organization succeed.
Start off 2023 by learning to create measurement dashboards that will amaze leadership by prove your value.
Join IABC and/or renew your membership & get stellar incentives
Coach Darcy Eikenberg shares strategies and tactics for being your own career superhero.
Leadership doesn't care about clicks and opens. One-size-fits all dashboards usually fall flat. Metrics are important, but only represent part of the picture.
If you want to go from being the "company Kinkos" to a strategic counselor, you have to prove that you are changing employee behavior. You need to demonstrate how your communications are helping your organization succeed.
Start off 2023 by learning to create measurement dashboards that will amaze leadership by prove your value.