The Silent Killer of Effective Strategic Communications
Do you know how to spot the silent killer of effective strategic communications?
Many managers believe that logically advantageous ideas will sell themselves; that the obvious benefits of a new idea will be widely realized by the rest of the organization, and that the idea will spread rapidly with great enthusiasm! Unfortunately, experience and statistics tell us this is rarely the case, and the underlying cause is frequently misdiagnosed.
There exists a hidden network of communications in every organization through which new ideas diffuse. And the larger the organization, the larger and more complex this network becomes.
Yet, while the overwhelming majority of communications occur there, little (if any) consideration is given to it, especially in the early design stages of a new initiative. It’s the shadow network, and it could hold the key to understanding why many strategic communications fail to be effective and what organizations can do about it.
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About our speaker:
Brad Brezinski, Ph.D., founder and Managing Director of S2A Solutions, a Cincinnati-based culture and strategy design firm working at the intersection of culture, strategy, and innovation. S2A helps its clients design sustainable solutions to human-centered challenges through our Discovery + Design process (powered by Constellation). By marrying the powerful insights of organizational network analysis with expertly facilitated design thinking workshops, S2A co-creates solutions that engage and inspire the workforce.
Prior to founding S2A Solutions, Brad served as the chief financial officer and vice president of corporate strategy for a Cincinnati-based defense and aerospace contract manufacturing firm. There he managed the firm’s $150M+ project portfolio and helped turn around the company’s performance on complex Department of Defense projects.
He is a graduate of the US Navy’s Nuclear Power Program and holds a Bachelor of Science in nuclear engineering technology. Over the course of his decorated and diverse military career, he served as executive officer, department head, program manager for nuclear systems, and technical advisor for carrier electrical power systems. Brad also completed his doctoral fellowship in strategy and innovation at Case Western Reserve University.
Brad is a frequent keynote speaker and recognized thought leader on culture, strategy design, and change leadership. He has taught innovation and design thinking at Harvard Business School, Naval Postgraduate School, Air Force Institute of Technology and organizations ranging from Fortune 500 businesses to startups to nonprofits. In 2016, he was recognized by the Cincinnati Business Courier as one of the city’s Forty Under 40. He’s an avid trail runner, red wine enthusiast and aspiring guitarist who calls Cincinnati, Ohio home.
SPECIAL NOTE:
Join us from 4 pm - 6 pm at S2A Solutions, 8044 Montgomery Rd, Suite 700
Free happy hour followed by the session.
Please complete this form to let us know if you'll be able to make it -- or if you aren't able to.
A $10 donation to K9s for Warriors is suggested and will be collected at the door.