Why Your Story Drives Your Brand.
Posted May 12, 2021
Join us on Tuesday, May 18 from noon - 1 PM ET as Paul Furiga, the author of Finding Your Capital S Story, presents "Why Your Story Drive Your Brand." Paul will share what it is, how to uncover it and why your organization needs it.
Paul’s fast-paced, interactive session will cover:
- The power of the oldest communication technique in human history: storytelling
- The science that proves the effectiveness of story in today's jumbled, overloaded digital age
- The importance of the Capital S Story – what it is, how to uncover it and why your organization needs it
- Uncovering the archetypes that align with your Capital S Story
- Developing synaptic shortcuts and storylines that bring your Capital S Story to life
- How to use storytelling to deliver results for your organization in reaching all your stakeholder audiences
This will be interactive presentation so you can begin the process of uncovering your organization's Capital S Story (why should someone buy from you, work for you, invest in you or partner with you?).