The North American Communication Monitor
Measuring Strategic Issues, Leadership Performance, and Work Stress Among Business Communicators
DATE: February 12, 2020
TIME: 10–11 a.m. PDT / 1–2 p.m. EDT
Free to IABC members
Presented by Juan Meng, Ph.D., and Bryan Reber, Ph.D.
The North American Communication Monitor (NACM) 2018-2019 explores perceptions and insights from communication professionals in Canada and the United States, and is part of the Global Communication Monitor series spanning more than 80 countries.
Being the largest global study in the field of public relations and strategic communication, the research series’ goal is to stimulate and promote the knowledge and practice of excellent communication management worldwide. This NACM is based on responses from 1,020 communication professionals in North America (255 in Canada and 765 in the United States).
In this webinar, we will share and discuss the perceptions and Insights of those surveyed communication professionals in the following aspects:
- Top pressing strategic issues for communicators over next three years.
- The sharp evaluation gap between communication leaders and their employees on leaders performance.
- Key factors causing work stress among communication professionals.
Juan Meng, Ph.D.
Juan is an associate professor of public relations at the University of Georgia. Meng’s research specialization includes leadership in public relations, talent management and leadership development, corporate reputation management, and employee engagement in strategic communication. Dr. Meng founded and directs UGA’s ADPR Choose China study abroad program, and serves as the Executive Director of Choose China Training, Education and Outreach programs in Grady.
Bryan Reber, Ph.D.
Bryan, the C. Richard Yarbrough professor in crisis communication leadership, is the head of the department of advertising and public relations at Grady College at The University of Georgia. In addition to his departmental and teaching responsibilities, Dr. Reber also directs the UGA Crisis Communication Coalition, dedicated to the study of crisis communication.
2020 State of the Sector Report
The Definitive Global Survey of the Internal Communication and Employee Engagement Landscape
DATE: February 18, 2020
TIME: 8–9 a.m. PDT / 11 a.m.–12 p.m. EDT
Free to the public
IABC Foundation endorsed research; Presented by Matt Frost and Tamara Alhuneidi
Have you heard about the HOA that made that poor man take down his American flag? So has CAI—in fact, the company is the PR, membership and advocacy arm of the HOA community. And they have a lot to add to this conversation to make it a more informed one.
To get in the conversation, they overhauled their approach to content marketing: Creating a media-company-like magnet for the HOA industry to engage with, interact on, and respond to. The digital strategy enables the PR/marketing team to reach its goals of reputation management, prospecting for new members and driving membership growth—all while generating new revenue through advertising. This is the story of their reimagined approach, complete with what to do and what to avoid as you drive strategic transformation at your company.
A director at Gallagher’s communication practice (Gallagher Communication), Matt has 20 years of experience developing communication strategies to craft, enhance and deliver compelling employee experiences. Matt’s passion for clear, honest and creative communication has helped some of world’s leading organisations successfully engage their employees at an emotional and intellectual level. In recent years, he’s been heavily involved in a number of high profile cultural and change management programs across the US and Europe. He is viewed as a trusted advisor to company boards, executive teams, unions and management teams.
A client director at Gallagher’s communication practice (Gatehouse), Tamara has a background in employee engagement and change management. With a masters’ degree in occupational psychology, she likes to understand what makes organizations tick and what motivates employees to go above and beyond at work. Alhuneidi delivers the world-leading internal communication masterclass, Accelerate, for business communicators.
Partners: Gallagher and IABC Foundation
Gallagher's communication practice is a global internal communication consultancy that combines insights, strategy, creativity and technology to design communications strategies that drive business outcomes—whether that is cultural alignment, employee performance or reward participation. Gallagher’s communication practice operates under a number of external brands, including Gatehouse, a Gallagher Company, and Gallagher Communication.
IABC Foundation, is a charitable, 501(c)(3), not-for-profit supporting corporation. The mission of IABC Foundation is to generate resources to fund and support strategic initiatives in line with IABC’s purpose and to demonstrate the power of professional communication as a force for good in business and society. Over the years the Foundation has supported both small and large projects, moving the profession forward through research and education.