Published on June 22, 2022

graphic of people looking at a white board, then copy on a green background: ESG - Communicating the Greater Good

Posted Jun 25, 2022

Joe Bobbey has co-authored this current article.

This IABC Trend InSight report development was led by Joe Bobbey, with support from Trend Watch Committee members Tammy Korgie, Stephen Forshaw and Dan Walraven.

Trend at a Glance
Interest in social responsibility among businesses, organizations and all types of stakeholders is increasing exponentially. New requirements and standards are rolling out to make environmental, social and governance (ESG) investment criteria more transparent and accurately reported. A recent search of the Indeed job site yielded nearly 6,000 ESG-related communication positions — more than 2,000 on LinkedIn — not to mention the countless number of business communication generalists who are supporting their ESG-focused employers or clients. Having a solid understanding of ESG and related trends is the first step to being a more effective ESG communicator.

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