Cresenzo Employee Comms Masterclass
Refresh, Rethink and Re-energize your Employee Communication Strategy!
Join Steve and Cindy Crescenzo of Crescenzo Communications invited IABC Heritage Region members to join them for a Employee Communication Master Class.
IABC Heritage Region members receive an exclusive, discounted rate. The IABCHR code applied provides 20% off each registration
They've created their Master Class to address new challenges. Attendees will start building their strategy in class and leave with the outline, skills and tools to build a communication strategy that is reflective of these crazy times...and delivers results.
Please join us to share your knowledge and hear the latest case studies, strategies and best practices in employee communication.Roles have changed. Organizations need communications more than ever.
Leaders need our coaching. Technology has never been more important. People are spread out. New standards have been set. Corporate cultures are in a state of flux.
This virtual workshop is held over two days:
- June 8, 2022: 10 a.m. CST - 1:30 p.m. CST
- June 9, 2022: 10 a.m. CST - 1:30 p.m. CST
You'll learn how to:
- Build an effective communication strategy for the strange animal called the "hybrid workforce."
- Coach our executives on how to communicate in ways they never had to before.
- Use your communication channels (both formal and informal) to not just sustain your corporate culture, but strengthen it.
- Regain your strategic focus and "do less and do it better."
- Master the latest communication tools to "make the important interesting."
- Strengthen one of your most powerful communication channels: managers.
- Create a measurement dashboard that demonstrates the power of your communications and keeps you on track throughout the year.
- Dig out the best stories in your organization and tell them in the most compelling fashion.
- Tap into the pride that people have in what they do every day... and use that pride to drive employee engagement.
- Use proven planning tools that will help you create and measure your content.
Agenda: Day One
All times are listed in CST.
10:05 a.m. - 10:45 a.m.
Latest Trends in Employee Communications
So much has changed in internal communications. Here are the hottest trends we are seeing now and in the future.
10:45 a.m. - 11:15 a.m.
Hybrid Workforce Communication Best Practices
We'll share some case studies from communicators who've developed effective communication strategies for their hybrid workforce.
11:15 a.m. - 11:20 a.m.
Coffee Break!
Grab a snack and a cup of coffee! We'll regroup in 5.
11:20 p.m. -12:15 p.m.
Strategic Planning
We'll review tried and true strategic planning tools you can put to use immediately to create an effective communication plan.
12:15 p.m. - 12:45 p.m.
Lunch!
Grab some lunch and we'll regroup in 30.
12:45 p.m. - 1:25 p.m.
Communicators Roundtable
It's time to talk! We'll propose a round of questions to the group so we have the chance to network, share ideas, and have conversations and connect.
1:30 p.m.
Wrap Up/Close
Agenda: Day Two
All times are listed in CST.
10:00 a.m.
Welcome!
10:10 a.m. - 11:15 a.m.
Measurement and Dashboards
Anything worth doing is measurable. We'll talk about the best ways to create a measurement strategy that delivers the insights you need to fuel your communication plan. We'll also talk about the most effective way to create a dashboard that demonstrates the value and power of your communication efforts.
10:45 a.m. - 11:15 a.m.
Hybrid Workforce Communication Best Practices
We'll share some case studies from communicators who've developed effective communication strategies for their hybrid workforce.
11:15 a.m. - 11:20 a.m.
Coffee Break!
Grab a snack and a cup of coffee! We'll regroup in 5.
11:20 p.m. -12:30 p.m.
Creating Content that Inspires, Educates and Connects
In today's world, you need to master two different kinds of writing to create content that cuts through the clutter:
- The short, concise, tight writing best used in our virtual workspace, online news stories, e-mails, bulletins, alerts, and home page copy.
- Engaging stories. In order to connect people to your content, you also have to shift gears and be able to tell stories—using words, graphics, multimedia and the latest interview skills and techniques.
- In this session, Steve will cover proven strategies to master both styles.
12:30 p.m. - 1:00 p.m.
Lunch!
Grab some lunch and we'll regroup in 30.
1:00 p.m. - 1:25 p.m.
Communicators Roundtable
It's time to talk! We'll propose a round of questions to the group so we have the chance to network, share ideas, and have conversations and connect.
1:30 p.m.
Wrap Up/Close