Prove Your Worth
Prove Your Worth: Create Measurement Dashboards That Will Amaze Leadership
Learn how to create powerful dashboards that show the value your communications brings to your organization
Leadership doesn't care about clicks and opens. One-size-fits all dashboards usually fall flat. Metrics are important, but only represent part of the picture.
If you want to go from being the "company Kinkos" to a strategic counselor, you have to prove that you are changing employee behavior. You need to demonstrate how your communications are helping your organization succeed.
This webinar will show you how to create dashboards that let your data tell your story. You'll learn how to:
- Figure out what you should be measuring and what data you need to pay attention to
- Find the right balance between metrics and behavior change
- Build "behavior statements" that will be the core of your measurement dashboards
- Present your data in a way that tell your story and will blow executives away
- Keep your dashboards updated and current
Cindy Crescenzo is the President of Crescenzo Communications and brings over 20 years of experience to the communications industry. Cindy specializes in research, measurement, and strategic planning.
Her passion for numbers and research have helped thousands of communicators all over the world understand their audiences and transform their roles in their organizations – from an ‘order taker’ to a strategic counselor– by teaching them how to get the ammunition they need to build successful communication strategies that deliver results.
In addition to speaking at numerous conferences throughout the year, she and her business partner and husband, Steve Crescenzo, co-present their often sold-out workshop, Internal Communications Master Class.
Date & Time
Date: February 15, 2023
Time: 12:00pm - 1:00pm