Strategic Communications Planning
Become Your CEO's New Best Friend
Your CEO probably doesn’t need a new golfing partner – but rather, a team that’s focused on your company’s goals (along with the issues that keep your C-Suite up at night.) A strategic communications plan that helps an organization achieve its operational goals is key, and much more than a timeline of tactics to be executed.
Solid plans help draw the line from business goals to the communications activities we manage daily. This session will provide the framework needed to help demonstrate this important connection.
Gary Ross, president of Inside Comms, will focus on two specific pieces of the plan that help compel employees to understand and buy into leadership vision. And when communications leaders tune in to what executives need, they return for advice and support.
Key takeaways:
- A popular structure and format for a strategic communications plan.
- The importance of Business Objectives and Communication Objectives in a strategic comms plan, and how to create them.
- How to map, plan, and develop a compelling story in your plan that helps make your communications program sing.
Join us:
Wednesday, January 17, 2024
ZOOM
11AM - 12:30 PM
Registration opens soon.