2021 Heritage Region Conference
Heritage Region Virtual Conference
Friday, October 22
1:00 pm – 5:30 pm
Pricing:
Early bird until October 11
- $65-members
- $85-non members
Regular pricing after October 11
- $80 for members
- $100 for non members
Notes:
- $25 for full-time students
- Registration Details to come soon
Overview
The world has changed. Many of yesterday’s models won’t work for organizations in a post-COVID world. What do communicators need to know to retain this valued position? The challenges of the past year have given communicators a chance to shine. We can be powerful catalysts to engage audiences to help shape the narrative, encourage dialogue and bring groups together -- a unique and important role. We can communicate hope, we can inspire, we can challenge outdated perceptions, and we can widen the door of opportunity and context for our organizations.
Presentation Topics:
- Opening Keynote: Diversity and inclusion is the way of the future
– ABIDE2 By Me: (Acceptance, Belonging, Inclusion, Diversity, Equity & Engagement)
Lachandra Baker - Operating in a New Normal: Shaping and influencing culture in a remote work environment - Leslie Krohn
- Measuring your impact: From clicks and ROI to intangible assets analytics - Diane Gayeski
- Handling the hybrid workforce: What will employees want . . . and need? - Steve Crescenzo
- Leveraging virtual and hybrid events to engage your constituents – Kent Lewis
- Bring your Data to Life with Powerful Dashboards - Cindy Crescenzo
- Celebrating our Silver Quill winners
Networking & Social Time
The Conference will conclude with a social time on a new social space. Details to come.
About the IABC Heritage Region
With one of the largest IABC membership totals, the Heritage Region serves 17 U.S. states plus Washington, D.C. The region covers Connecticut, Delaware, Indiana, Kentucky, Maine, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington, D.C., and West Virginia.