The Global Primer now an e-book!

Now an e-book

The IABC Guide for Practical Business Communication: A Global Standard Primer is now available as an e-book. It's less expensive than the paperback version as well. This handy reference brings communications insights and principles from our profession's renown experts. 

This book serves as a resource for all communication professionals – from those at the foundational level to those at the business leader level. And for those pursuing certification or academic degrees, this collection will enhance your progress. Note: Our own Jackiedra Wilson used this book as she prepared (and passed!) the Global Communication Certification Council (GCCC®) Strategic Communication Management Professional (SCMP®) exam. 

Table of contents includes: 

• Executive Communication and Coaching, by Adrian Cropley
• Organizational Culture, by Alison Rankin Frost
• Organizational Trust: Culture, Context and Communications, by Rob Briggs
• Business Communications Ethics, by Barbara Puffer
• Corporate Social Responsibility, by Bish Mukherjee
• Leading the Communications Function, by Brad Whitworth
• Strategic Planning, by Jonathan Champ
• Issues Management, by Theomary Karamanis
• Change Communication in a Changing World, by Nick Sharp-Paul
• Crisis Communication, by Tamara Gillis and Christine Kuhinka
• Communication and Technology, by Shel Holtz
• Research and Measurement, by Angela Sinikas
• Internal Communication and Employee Engagement, by Priya Bates
• Intercultural Communication in the Workplace, by Subhamoy Das
• The Essential Guide to Corporate Storytelling, by Shawn Callahan, Mark Schenk, Mike Adams and Paul Ichilcik
• Public Relations, by Dan Tisch Echevarria
• Reputation Management, by Daniel Munslow
• Media Relations, by Ayesha R. Lett
• Investor Relations, by Diane Gayeski
• Government Relations, by Tracy Imm
• Social Impact Communication, by Mari Lee
• Nonprofit and Association Communication, by Susi Maclean
• Integrated Marketing Communication, by Camille Downing and Jenna Lo Castro
• Branding With Confidence, by D. Mark Schumann
• Customer Relations: Meeting Expectations, by Maria Konevitch and Tamara Gillis