Data privacy regulations & best practices
Data privacy regulations affecting marketing practices
3 tips critical to digital marketing success
In a recent blog post, IABC Greater Cincinnati sponsor WestComm shared some key components of ensuring data privacy for customers and prospects:
Consumers value how businesses are using their personal information. And businesses are coming to terms with how best to handle data privacy when using customers’ personal data has been a gold mine in creating highly customized, targeted campaigns in recent years.
Attorney Sharon Toerek, founder of Toerek Law, who practices intellectual property and marketing law, shares three critical keys to have in place before running a digital marketing campaign.
1. Know the source of your customer data
2. Ensure your third-party vendors understand data privacy laws
3. Have a proactive plan to respond to data privacy requests