United Way of Greater Cincinnati - Chief Marketing Officer

Overview

As CMO, you will work to strengthen and grow UWGC’s unique brand and engage stakeholders across sectors as the leading social impact organization in greater Cincinnati and our region. Work hand-in-hand with the CEO to build and sustain a positive corporate culture and reputation of excellence, internally and externally. Assist the CEO in fostering a corporate culture that embraces diversity. Manage both CEO’s and organization’s public relations, public policy, employee engagement and community engagement efforts. Manage all UWGC social media strategies. Ensure alignment with UWGC’s marketing and campaign communications. Ensure alignment with all other departments.

Key areas of responsibility

Executive Communication and Public Policy

• Serve on UWGC’s leadership team and create high level messaging and communications strategy to inform and influence key stakeholders to include employees, Board of
• Directors, media, elected officials, consumers, partner agencies and general public.
• Execute communications programs to deliver on organizational goals, brand management, brand refresh, and corporate culture.
• Establish, interpret, and communicate organization-wide policy, procedures and objectives.
• Assist in the development of and communications for the CEO, including community presentations, speeches, employee communications and other key stakeholder communications.
• Collaborate with CEO to design and execute strategic communications to engage Board of Directors and other key stakeholders.
• Represent UWGC at community and stakeholder meetings, including representing the CEO as needed.
• Work closely with the CEO to develop and execute crisis communications.
• Work closely with the CEO to develop and execute CEO’s social media strategy.
• Manage and respond to public inquiries to the CEO.

Public Relations and Media Relations

• Oversee external communication and brand management/refresh by creating and disseminating informative, educational, and positive content through all channels, including websites, social media, mainstream media, newsletters, organizational publications, intranet and video.
• Research, write and disseminate copy for media kits, press releases, newsletters, booklets, brochures, fact sheets and reports.
• Respond to and manage all media inquiries; manage interviews and all media appearances by the CEO and others in the organization.
• Develop strong relationships with local media and actively pitch stories to spotlight the organization in a positive manner.

Internal Engagement

• Develop a positive internal culture that embraces employee input and diversity through effective employee communication and engagement programs.
• Oversee internal communication and culture development by managing, creating and disseminating employee-related content through all internal channels, including town halls, intranet, social media, newsletters, email announcements, organizational publications, and video.

Supervisory Responsibilities

• Establish goals and expectations for all team members.
• Provide team members timely, candid and constructive performance feedback.
• Support team member development and provide challenging opportunities that enhance growth.
• Actively manage conflict and resolve and elevate disagreements as appropriate.
• Develop an inclusive pool of talent to ensure adequate bench strength and succession planning.
• Recognize and reward team members for accomplishments.
• Ensure compliance with policies and procedures.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Competencies

• Marketing & Branding, Digital and Media Literacy
• Effective and Engaging Communicator
• Embracing and Managing Change
• Community or Government Relations
• Product Development
• Diversity, Equity & Inclusion
• Data Driven Decision Making
• Focus on Managing Customer Experience
• Personal Accountability

Job Relationships with

• UWGC President/CEO
• Executive Team members
• UWGC Board Chair
• Executive Committee & Directors
• Marketing & Public Policy Cabinets
• Campaign Chair
• Campaign Cabinet and Campaign Communications Chair
• Volunteers throughout UWGC, UWGC Agency and Community Partner Presidents/ Executives, Corporate and Community Leaders,
• Advertising & Marketing Agency Executives
• Media Executives, Editors and Reporters
• freelance event planners, designers, commercial printers, and other vendors.

Minimum Qualifications

• Master’s Degree in Business or Marketing preferred or bachelor’s degree in one of the disciplines, or equivalent experience.
• 8 to 10 years of experience in increasingly responsible marketing and communications positions.
• Communication Skills: Excellent writing, editing, presenting and verbal interpersonal communication skills.

Additional details on the United Way website.