The IABC Guide for Practical Business Communication: A Global Standard Primer

IABC recently published “The IABC Guide for Practical Business Communication: A Global Standard Primer,” a 25-chapter collection of short, thought leadership essays that spans key topics for communication professionals and presents new insights and applications to strengthen your practice.

Topics include:

• executive communication
• organizational culture
• business communication ethics
• corporate social responsibility
• communication management
• internal communication
• strategic public relations
• marketing communication

The Primer features strategies for applying the six core principles of IABC’s Global Standard of the communication profession, and will likely serve as one of the resources for the GCCC Certifications. 

Chapter authors include IABC notables such as Adrian Cropley, Brad Whitworth, Theomary Karamanis, Shel Holtz, Angela Sinikas, Priya Bates, Mari Lee, D. Mark Schumann, and many others. 

Download and read:

• Chapter 1
• Chapter 2