Marketing during COVID-19
Posted Jul 13, 2020
Business owners, C-suite executives and marketing directors alike are all wondering the same thing:
Should you adjust your marketing strategy? What do consumers want to hear? How often?
Rasor partnered with experts at NuVoodoo to ask 1,000 consumers these questions and more.
Key takeaways include:
- Consumers want to hear from brands on a regular basis.
- Availability, cost, delivery, shipping, and carry-out options are primary reasons consumers would consider doing business with a new brand.
- Factual messaging that is focused on health, safety and brand news resonates better with consumers than the “uncertain times” and “we’re all in this together” messaging that prevailed at the beginning of COVID-19.
- 7 in 10 have concerns about face-to-face meetings and large events, which will continue to be part of our everyday life – both work and personal for a while.
Download the white paper today for more information.