Strategies to Make Content Work Across Communication Channels

How do you strategize to get the most out of your content, even if you are working with limited resources? Join IABC Greater Cincinnati for our Zoom event featuring Austin Staton, President of IABC Houston, the 2020 International Chapter of the Year. You will gain insights about effective ways to repurpose content and much more. Space is limited, so register today.

More About Austin

With 13-plus years of experience within the field of communications, primarily within the energy sector, Austin currently works with the Communications and External Affairs team at BP’s U.S. Headquarters in Houston, Texas, and serves as the president for the Houston chapter of the International Association of Business Communicators (IABC).

At BP, Austin manages the creation and production of video, photography and graphic design content for the U.S., co-leads BP’s media and crisis communications training for senior executives at the company’s U.S. assets, and handles media outreach for the BP MS 150 and BP’s partnership with the U.S. Paralympics. While at BP, Austin has held short-term assignments in Washington State, Brazil, and Oman.

As the president for IABC Houston, Austin has spearheaded the organization’s professional development program and the launch of the nonprofit’s podcast, The Business Communicators (found on the Google Play Music platform), which features compelling conversation with C-suite executives, strategists, nationally-acclaimed journalists, and digital influencers. Under Austin's direction, IABC Houston was recognized as the 2020 IABC International Chapter of the Year.

Austin has a versatile background in public relations, digital media, marketing, brand management, and journalism.