Health Delivered: Telling an Industry Value Story
The COVID-19 response brought the importance of the healthcare supply chain to the forefront. With a renewed sense of urgency around raising the distribution sector’s profile in Washington, D.C., and other factors, the Healthcare Distribution Alliance (HDA) took their communications efforts, and their industry, to a new level.
HDA, the national association representing healthcare distributors, launched Health Delivered, a multiyear, multichannel campaign that pulled back the curtain on a little-known, yet critical sector.
In this session, you will:
- Learn about HDA’s Silver Quill Award-winning industry storytelling efforts.
- Explore HDA members' work to get vaccines, medicines and medical supplies to the right place at the right time under turbulent circumstances.
- Gain insight into how the team raised the industry’s visibility with policymakers and other audiences — using research to inform their strategy.
- Hear the lessons they learned through the process.
Following the session, Heritage Region Silver Quill Chairs will be available to answer questions about the 2022 Silver Quill Awards.
Register Now.
NOTE: Registration will close on Wednesday, February 16 at 5:00pm. Registrants will receive Zoom information later that evening.
About the Speakers
John Parker
John has more than 20 years of healthcare communications experience in Washington, D.C., at the intersection of policy and business, while working for three high-profile trade associations and a Fortune 25 company. As HDA’s Senior Vice President of Communications, Parker oversees HDA's strategic communications and marketing programs.
Farah Simonett
Farah is a seasoned strategic communicator and creative with more than 15 years of experience in not-for-profit healthcare and membership organizations. As Vice President of Editorial and Internal Communications, she serves as HDA’s primary copywriter and eagle-eyed editor (among her many other roles) and is passionate about communicating to audiences across a range of mediums.
In the middle of the work, it's hard to tell.
John Parker, Farah Simonett, Luisa Aleman and Maggie Klee of Healthcare Distribution Alliance; in collaboration with Reservoir Communications Group's Mallory Ward, Tyler Calnon, Stephanie Yuan and Marilyn Fancher of Reservoir Communications Group won a 2021 Heritage Region Silver Quill Award of Excellence.
Register Now.
NOTE: Registration will close on Wednesday, February 16 at 5:00pm. Registrants will receive Zoom information later that evening.