May Program: Unlocking NPR’s Role in Your Communications


Program is free to members

If you want to dig deep into the role public radio can play in your communications, look no further than Maryanne Zeleznik. With 30+ years at WNKU and WVXU, this award-winning veteran broadcaster, news director and current host of Morning Edition will step up your game.

maryanne_zeleznik_32Join us on May 31 at 9 a.m. as we ask Maryanne the hard questions. As communicators, what are we doing wrong? right? What makes a perfect story pitch? How do you avoid bias and fake news? How is your audience different than Cincinnati’s for-profit radio?

We’ll also ask her about trends, podcasts and how she got her start. Plan to walk away a better communicator.

This program is FREE FOR IABC MEMBERS, and the cost for non-members is $25. Breakfast and networking will be at 9 a.m., with the program taking place from 10 a.m. to 11 a.m.

Graydon on Main is a fabulous meeting space located at 1421 Main Street in Over-the-Rhine.

Space is limited and our sessions fill up quickly. Click on the link below to register by noon on Friday, May 25!

Register Now!

Two case studies provide tips for engaging your audience


IABC of Greater Cincinnati’s March program provided real-life tips for overcoming one of the biggest challenges facing today’s communicators: engaging our audiences.

Paola Cappellari, a 16-year communications veteran who manages internal communications for EyeMed Vision Care,  shared her proven tips for getting 96% of her company to take required compliance training. Sara Jackson, co-founder of Cerkl, extrapolated best practices based on millions of emails.

IABC of Greater Cincinnati organizes monthly program opportunities. Watch the website and social media to make sure you don’t miss out on future events.


Elevate Your Audience Engagement: Two Case Studies


Join us on March 22 at Luxottica’s Mason headquarters and discover new ways to engage your audiences. Two case studies will show you how.

Paola Cappellari, Communications Manager at EyeMed Vision Care, part of the Luxottica Group portfolio, will share how her team encouraged colleagues to complete mundane, mandated security training in record time (a Silver Quill Award-winning project!).

Learn what went into planning this engaging, five-week campaign, including a robust communication plan, tagline, signage, infographics, contests and prizes – and how a remarkable 97% compliance was achieved.

You’ll learn how to make tedious details creative and compelling, and how to entice busy employees to participate when they’d rather do something else.

Sara Jackson, co-founder of Cerkl, will demonstrate how even the smallest company can offer amazing personalization across email, web, mobile and social media. She’ll explain how organizations including TriHealth, Standard Textile and numerous university alumni groups are using artificial intelligence to increase engagement with internal and external audiences while also saving time.

Learn the details of Cerkl’s unique approach and how it can boost engagement at your organization.

Founded in 2014 and now with 1,000 clients in 48 states, Cerkl promises clients they won’t change the way they work; instead, they’ll make their work more awesome.

The cost for IABC members is $20, and the cost for non-members is $30. Lunch and networking will be at 11:30 a.m., with the program taking place from 12 p.m. to 1 p.m.

Luxottica is located at 4000 Luxottica Place, Mason, OH 45040.

Space is limited and our sessions fill up quickly. Click on the link below to register by 9 a.m. on Tuesday, March 20!

Register Now!