Two case studies provide tips for engaging your audience


IABC of Greater Cincinnati’s March program provided real-life tips for overcoming one of the biggest challenges facing today’s communicators: engaging our audiences.

Paola Cappellari, a 16-year communications veteran who manages internal communications for EyeMed Vision Care,  shared her proven tips for getting 96% of her company to take required compliance training. Sara Jackson, co-founder of Cerkl, extrapolated best practices based on millions of emails.

IABC of Greater Cincinnati organizes monthly program opportunities. Watch the website and social media to make sure you don’t miss out on future events.


Elevate Your Audience Engagement: Two Case Studies


Join us on March 22 at Luxottica’s Mason headquarters and discover new ways to engage your audiences. Two case studies will show you how.

Paola Cappellari, Communications Manager at EyeMed Vision Care, part of the Luxottica Group portfolio, will share how her team encouraged colleagues to complete mundane, mandated security training in record time (a Silver Quill Award-winning project!).

Learn what went into planning this engaging, five-week campaign, including a robust communication plan, tagline, signage, infographics, contests and prizes – and how a remarkable 97% compliance was achieved.

You’ll learn how to make tedious details creative and compelling, and how to entice busy employees to participate when they’d rather do something else.

Sara Jackson, co-founder of Cerkl, will demonstrate how even the smallest company can offer amazing personalization across email, web, mobile and social media. She’ll explain how organizations including TriHealth, Standard Textile and numerous university alumni groups are using artificial intelligence to increase engagement with internal and external audiences while also saving time.

Learn the details of Cerkl’s unique approach and how it can boost engagement at your organization.

Founded in 2014 and now with 1,000 clients in 48 states, Cerkl promises clients they won’t change the way they work; instead, they’ll make their work more awesome.

The cost for IABC members is $20, and the cost for non-members is $30. Lunch and networking will be at 11:30 a.m., with the program taking place from 12 p.m. to 1 p.m.

Luxottica is located at 4000 Luxottica Place, Mason, OH 45040.

Space is limited and our sessions fill up quickly. Click on the link below to register by 9 a.m. on Tuesday, March 20!

Register Now!

Learn the Secrets to Engagement at March Program

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Save the date! Join us on March 22 to learn how to engage your audience. Paola Cappellari, communications manager with EyeMed Vision Care, and Sara Jackson from Cerkl will share their proven tactics for getting your audience to pay attention and take action, even among an environment packed full of messages.

The program will take place at Luxottica’s headquarters in Mason, from 11:30 a.m. to 1 p.m. on March 22. Lunch is provided. Look for registration information soon.