Upcoming workshop: “The Content Entrepreneur: A Bootstrap Approach to Content Marketing Strategy”
Content marketing is a must-have for every company, and often for departments within a company. But what if you don’t have a dedicated team to focus on it? Sarah Ehrnschwender, the Director of Marketing at TiER1 Performance Solutions, will share tips and tricks for developing a content marketing strategy when working with tight constraints. She’ll share the importance of engaging your internal audience (and how you can go about doing that) and repurposing content so you get the highest return on your effort. Thinking like an entrepreneur can equip any business communicator to be successful when it comes to content marketing.
Join IABC | Greater Cincinnati on Friday, October 12 from 7:30 a.m. – 9:30 a.m. (program begins at 8 a.m.) at Interact for Health. The cost for IABC members is $25, and the cost for non-members is $40. Price includes breakfast.
Sarah led the development of TiER1’s content marketing strategy, affectionately known within the organization as Brew Works. She brings a wealth of experience in marketing, design, and business process. She is passionate about pursuing what’s possible and creating memorable brand experiences. Sarah loves creating and analyzing a well-crafted spreadsheet just as much as a visual story. She also loves learning, traveling, connecting with the community, and spending time with her husband and son.