Shortening my to do list

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by KayAnn Rutter

In the midst of a long “to do” list at work, I debated about taking time away to attend IABC Heritage Region’s 2017 On Point Conference. On the one hand, there were so many good topics, from branding to video to data, and the chance to meet with colleagues who do everything from internal communications to nonprofit marketing communications to running their own shops. On the other hand—that never-ending list!

Yet I could not turn down the opportunity to learn, connect and communicate. Spending two days in Pittsburgh gave me the chance to pause, see where trends are going and to reset my priorities on that “to do” list. So much is changing in the communications field—so rapidly—you can’t learn it all on your own; you need to learn from others! Though my chances of making a Super Bowl commercial or directing communications for a professional sports team are slim, there were still lessons learned from those who do.

The mantra from Steve Crescenzo’s keynote sums up my reason for attending: “Do less and do it better.”  Many of the other sessions armed me with the ideas and tools on just how to do that. Plus, I have an expanded network of colleagues who can help when I get stuck.

In the end, I came away from this conference with a renewed commitment to data, to becoming a better business partner within my organization. Thought it might add a few extra projects to my list in the short term, I’m now looking forward to shortening that “to do” list going forward. Thank you, IABC!

Bringing a Cincinnati icon back to life

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IABC’s November program explored the various challenges presented by renovating one of the most iconic structures in the city of Cincinnati. Chris Pinel0, Vice President of Communications for the Cincinnati Symphony Orchestra (CSO), and Meghan Berneking, Director of Communications for CSO, shared how they managed a $143 million overhaul of the Music Hall.

From moving the CSO’s performances to dealing with backlash over chandeliers, Chris and Meghan dealt with a number of challenges during the process. In the end, they managed not only to retain important season ticket subscribers, but energized the community with an unveiling of a better than ever facility that is designed for today’s audiences.

The evening concluded with a tour of Music Hall, including backstage access.

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Heritage Region Conference off to a great start

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The IABC of Greater Cincinnati Chapter is well-represented at this week’s IABC Heritage Region Conference in Pittsburgh.

Chapter member Sara Jackson of Cerkl and Senior Board Member Pat Frey helped kicked off the festivities, and Paola Cappellari of EyeMed Vision Care received two Silver Quill Awards at the opening evening awards reception. Both Sara and Paola will be sharing case studies at an upcoming program.

 

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