Upcoming workshop: “The Content Entrepreneur: A Bootstrap Approach to Content Marketing Strategy”

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Content marketing is a must-have for every company, and often for departments within a company. But what if you don’t have a dedicated team to focus on it? Sarah Ehrnschwender, the Director of Marketing at TiER1 Performance Solutions, will share tips and tricks for developing a content marketing strategy when working with tight constraints. She’ll share the importance of engaging your internal audience (and how you can go about doing that) and repurposing content so you get the highest return on your effort. Thinking like an entrepreneur can equip any business communicator to be successful when it comes to content marketing.

Join IABC | Greater Cincinnati on Friday, October 12 from 7:30 a.m. – 9:30 a.m. (program begins at 8 a.m.) at Interact for Health. The cost for IABC members is $25, and the cost for non-members is $40.  Price includes breakfast.

Sarah led the development of TiER1’s content marketing strategy, affectionately known within the organization as Brew Works. She brings a wealth of experience in marketing, design, and business process. She is passionate about pursuing what’s possible and creating memorable brand experiences. Sarah loves creating and analyzing a well-crafted spreadsheet just as much as a visual story. She also loves learning, traveling, connecting with the community, and spending time with her husband and son.

Registration is now closed.

Bob Herzog’s biggest secret: be yourself

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IABC | Greater Cincinnati kicked off our 2018 – 2019 chapter year with a lunch and learn session presented by Bob Herzog, morning anchor at Local 12 TV. Herzog’s lively and engaging presentation on Thursday, September 20, highlighted three lessons on finding happiness and fun, gleaned from his unusual career trajectory:

  • First, embrace your own interests and talents, even in the face of disappointing people in your life. You may not be disappointing them, or you may receive support you didn’t expect. Bob did this twice: first with his father, a cardiologist, when he chose not to continue pursuing medicine (a revelation that came to him as a college junior sitting in an organic chemistry class) and the second time with the head of a law firm he joined after becoming an attorney, when he announced his decision to leave the law firm for a low-level job at a TV station that he loved.
  • Surround yourself with a network that lifts you, supports you, and helps you find your way. The right people in your life can help you piece things together and figure things out at just the right moments.
  • Lastly, find fun whenever you can. Many times life throws awful things your way, personally and at work. If you can find moments where you can let go a little and be spontaneous, you may find yourself bringing happiness and inspiration not just for yourself, but to others. Not every job lets you do that, but you can start in small ways.

 

Three key takeaways for those seeking more fun in their lives and work:

  1. Be yourself
  2. Network
  3. Follow your passions

To see how Bob Herzog injects fun into his life, follow him on Twitter and watch him daily on Local 12.

Say hello to our new members

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IABC of Greater Cincinnati is pleased to welcome three new members to our chapter this month:

Jillian Ellis, student and project manager at Integrity Development Corp.

Lindsay Keegan from GE Aviation

Terri Hornbach-Torres, APR, of THT Communications

We’re excited to welcome you to the chapter!