Elevate Your Audience Engagement: Two Case Studies


Join us on March 22 at Luxottica’s Mason headquarters and discover new ways to engage your audiences. Two case studies will show you how.

Paola Cappellari, Communications Manager at EyeMed Vision Care, part of the Luxottica Group portfolio, will share how her team encouraged colleagues to complete mundane, mandated security training in record time (a Silver Quill Award-winning project!).

Learn what went into planning this engaging, five-week campaign, including a robust communication plan, tagline, signage, infographics, contests and prizes – and how a remarkable 97% compliance was achieved.

You’ll learn how to make tedious details creative and compelling, and how to entice busy employees to participate when they’d rather do something else.

Sara Jackson, co-founder of Cerkl, will demonstrate how even the smallest company can offer amazing personalization across email, web, mobile and social media. She’ll explain how organizations including TriHealth, Standard Textile and numerous university alumni groups are using artificial intelligence to increase engagement with internal and external audiences while also saving time.

Learn the details of Cerkl’s unique approach and how it can boost engagement at your organization.

Founded in 2014 and now with 1,000 clients in 48 states, Cerkl promises clients they won’t change the way they work; instead, they’ll make their work more awesome.

The cost for IABC members is $20, and the cost for non-members is $30. Lunch and networking will be at 11:30 a.m., with the program taking place from 12 p.m. to 1 p.m.

Luxottica is located at 4000 Luxottica Place, Mason, OH 45040.

Space is limited and our sessions fill up quickly. Click on the link below to register by 9 a.m. on Tuesday, March 20!

Register Now!

Certification support group coming soon


One of the many benefits IABC offers to professional communicators is the option to become certified. IABC offers two certifications:

  • Communication Management Professional (CMP) — For generalist, specialist and other business communicators established in their careers as managers and looking to demonstrate their competence.
  • Strategic Communication Management Professional (SCMP) —For highly skilled business communicators practiced in providing strategic communication advice and counseling to an organization’s leadership.

For more about certification, including how it can benefit you, visit http://gcccouncil.org/.

Certification exams will be administered later this year. To help those considering these certifications, we’re starting a local Certification Prep and Support Group. Both certification and participation in the group is open to all interested communicators — members and non-members. The self-governing group will provide the support needed to prepare for either of these global certification tests.

Look for more information soon.

Early bird rates for World Conference end March 1


The early-bird rates for the 2018 IABC World Conference in Montréal are almost gone! Prices will go up by more than US$200 after 1 March.To take advantage of these savings, register now.

The 2018 World Conference provides four days of networking and learning. Keynote speakers include best-selling author Seth Godin and futurist Anab Jain. Join us June 3 through 6 at the Palais des congrès de Montréal.

Register now.