We’re all Team Fiona
Fiona was the star on September 28, 2017, when The Cincinnati Zoo & Botanical Garden hosted the first program of the year. After hearing Chad Yelton, VP of Marketing & Communications, and Michelle Curley, Communications Director, share the risks and rewards of telling the world about the now-famous premature baby hippopotamus, attendees got to meet the cutie herself.
It’s safe to say everyone left as full-fledged members of #teamfiona!
What can IABC do for you?
Being a part of IABC connects you with other communicators, helps you hone your craft and promotes the role of communicators in modern business.
Managing the Fiona Phenomenon
Hear the Zoo’s Chad Yelton, VP of Marketing & Communications, and Michelle Curley, Communications Director, explain the ‘why and how’ behind the Team Fiona marketing campaign. What attention was planned? What happened organically? How have they managed this barrage of international attention we call the Fiona Phenomenon?
Seating is limited. Reserve now. Thursday, September 28, 8-9:30am, Cincinnati Zoo & Botanical Garden’s TreeTops conference room. Members $25, Non-members $55. Price includes continental breakfast, parking, day-pass to the Zoo and opportunity to submit your questions to presenters in advance.
BONUS! Register now and your confirmation email will include a link to WCPO’s smash music video “Team Fiona” sung to the tune of “My Sharona” by The Knack. Tee-tee-tee-team Fiona!