Shortening my to do list
by KayAnn Rutter
In the midst of a long “to do” list at work, I debated about taking time away to attend IABC Heritage Region’s 2017 On Point Conference. On the one hand, there were so many good topics, from branding to video to data, and the chance to meet with colleagues who do everything from internal communications to nonprofit marketing communications to running their own shops. On the other hand—that never-ending list!
Yet I could not turn down the opportunity to learn, connect and communicate. Spending two days in Pittsburgh gave me the chance to pause, see where trends are going and to reset my priorities on that “to do” list. So much is changing in the communications field—so rapidly—you can’t learn it all on your own; you need to learn from others! Though my chances of making a Super Bowl commercial or directing communications for a professional sports team are slim, there were still lessons learned from those who do.
The mantra from Steve Crescenzo’s keynote sums up my reason for attending: “Do less and do it better.” Many of the other sessions armed me with the ideas and tools on just how to do that. Plus, I have an expanded network of colleagues who can help when I get stuck.
In the end, I came away from this conference with a renewed commitment to data, to becoming a better business partner within my organization. Thought it might add a few extra projects to my list in the short term, I’m now looking forward to shortening that “to do” list going forward. Thank you, IABC!
Bringing a Cincinnati icon back to life
IABC’s November program explored the various challenges presented by renovating one of the most iconic structures in the city of Cincinnati. Chris Pinel0, Vice President of Communications for the Cincinnati Symphony Orchestra (CSO), and Meghan Berneking, Director of Communications for CSO, shared how they managed a $143 million overhaul of the Music Hall.
From moving the CSO’s performances to dealing with backlash over chandeliers, Chris and Meghan dealt with a number of challenges during the process. In the end, they managed not only to retain important season ticket subscribers, but energized the community with an unveiling of a better than ever facility that is designed for today’s audiences.
The evening concluded with a tour of Music Hall, including backstage access.
Start the year off right with 2018 programs
Mark your calendars now for these upcoming IABC of Greater Cincinnati programs. We’re taking December off so people can spend time with family, but we’ll be back at it January 2018. Start planning now.
Watch for date!
Leadership webinar presented by Rhonda Reagh of Reagh and Associates. Rhonda is a Certified Daring WayTM Facilitator (CDWF) for programs based on the research of Brené Brown.
Thursday, Feb. 15, 8 – 9:30 a.m.
Civility in communication: how our experiences and personal perspectives impact how we communicate. By Jack Greiner, Media Law professor at UC College of Law, Lawyer for the Cincinnati Enquirer, Board member for Beyond Civility, blogger “Jack Out of the Box”, and social media expert.
Thursday, Mar. 22, 11:30 a.m. – 1 p.m.
Case studies: Taking audience engagement to the next level. Join us as Paola Cappellari, Communications Manager from EyeMed, and Sara Jackson of Cerkl share how you can increase audience engagement for even the most mundane of topics.
Watch for date!
Learn about the role that communication played in Mercy Health’s award-winning wellness program. Includes tour of Mercy’s new corporate campus.