Save the date: CHALLENGE ACCEPTED! 40th Anniversary Celebration and Competition
March 14, 2019
Union Hall Cincinnati
Enjoy food, drinks and fun during a friendly competition – all for a good cause!
Challenge Accepted! is a NEW event that lets local communicators share their unique solution to a tough communication problem they’ve faced in the workplace. Each 5–7 minute presentation is an opportunity for a communicator to showcase their best work.
The audience – including fellow communicators and leaders at area businesses and nonprofits – will vote on the best solution. The winning communicator gets the thrill of choosing their favorite local nonprofit to receive a financial donation, compliments of IABC Greater Cincinnati.
Join us to celebrate excellence in communication during our 40th year as we mark this milestone with a gift to the community.
Heritage Region Conference helps chapter members revolutionize their careers
Several members of our local chapter had the privilege of attending this year’s Heritage Region Conference November 11 – 13 in Richmond, Virginia. Connie Feick, Pat Frey, Sara Jackson, Jackiedra Wilson and Joy Lovejoy took part in the two and half day event that was chock full of networking and development opportunities. This year’s topics covered everything from hard skills like grammar and crisis communication to leadership development and emerging trends–all against the backdrop of one of America’s most history-rich cities.
Special recognition to Joy and Pat, who served on the conference planning committee, and congratulations to Jackiedra Wilson, who received a Silver Quill Award for excellence in communication.
Crowdsourcing key to bootstrap content marketing
It’s a common theme among communicators: do more with less. Add to that the need for organizations to adopt content marketing, and it can seem a daunting if not impossible task. But it can be done, as Sarah Ehrnschwender, the Director of Marketing at TiER1 Performance Solutions, shared during our October 12 seminar “The Content Entrepreneur.”
Sarah walked us through how she developed a successful and robust content marketing program with a staff of only 1 and a 1/2. She offered these tips for others who need to take a bootstrap approach to creating content:
- Brand your content marketing and create a statement of purpose for your editorial calendar to align your team (your one WHY for content marketing should drive the type of content you generate).
- Suggest content topics first based on what people are talking about/asking about in the field (what content can your organization generate to fill the gaps?).
- Use crowdsourcing techniques internally to get quality content that speaks to your organization’s content marketing strategy.
Watch for more events designed to help you keep your communications skills sharp. Upcoming topics include working with agencies, incorporating cultural awareness into your communications and special competition and celebration for our chapter’s 40th anniversary.