Two case studies provide tips for engaging your audience

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IABC of Greater Cincinnati’s March program provided real-life tips for overcoming one of the biggest challenges facing today’s communicators: engaging our audiences.

Paola Cappellari, a 16-year communications veteran who manages internal communications for EyeMed Vision Care,  shared her proven tips for getting 96% of her company to take required compliance training. Sara Jackson, co-founder of Cerkl, extrapolated best practices based on millions of emails.

IABC of Greater Cincinnati organizes monthly program opportunities. Watch the website and social media to make sure you don’t miss out on future events.

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