Leadership Institute 2018 | Keyword: Engage


By Jessica Canterbury, Social Media Chair

What a great weekend chock full of leadership resources! The 2018 IABC Leadership Institute took place February 8-10 in sunny San Diego, Calif., offering a stellar lineup of keynote and breakout session speakers. One topic that came up and back again between speakers and breakout sessions was engagement: the value of it, how to do it and how to be authentic about it.

event The weekend kicked off Thursday evening with the Chapter Management Awards. Congratulations to the following winners: Newfoundland & Labrador, for Small Chapter of the Year; Wellington, Medium Chapter of the Year; Edmonton, Large Chapter of the Year and International Chapter of the Year; Shaun Jones, Chapter Leader of the Year, Wellington; and Chip Bush, of the Southern Region, for Region Leader of the Year. Chip earned a unison, “Well, bless your heart!” shoutout from his chapter, and the Canadian winners capped off the ceremony with a rendition of “O Canada.” Find the entire list of award winners here. (https://www.iabc.com/2018-chapter-management-award-winners-announced/) It was a great celebration of chapters and leaders.

Friday’s opening keynote workshop led by Cynthia D’Amour, MBA, focused on recruiting and retaining effective leaders. Her invigorating session focused on “hot buttons,” the three reasons anyone does anything:

1.) to learn (personal/profession development)

2.) to help (contribution to a greater good)

3.) to meet (for a sense of community)

The three keys to boosting involvement, according to Cynthia, are all about the hot buttons: use the hot buttons in every message; plan to make every minute matter; and conduct three-color audits (one color per hot button) on web pages, newsletters, fliers and other messaging.networking

Vistor Zalakos, SMP, MPRIA, NLP, led a meeting on personal communication that starts with considering our individual states. If we’re aware of our state and the components of our state (physiology, language and focus), we are in control of our behavior, which makes us better leaders and communicators.

I enjoyed hearing from the San Francisco and Houston chapter leaders about their Strategic Interest Groups (SIGs) and how they build engagement, a sense of community and ownership. Houston’s Entrepreneurs SIG has become like a large family over the years, while San Francisco’s Networking 9 has spun off into two groups.

Chris Van Gorder, FACHE, President and CEO of Scripps Health, gave the keynote on “Effecting Change Through Front-Line Leadership.” His story is one of humble roots and a powerful work ethic that took him from a life-changing injury in the police force to the chief executive of a hospital system (which was on the decline when he took the jb in 2000). That once failing hospital system is now known by Fortune Magazine and other media outlets among the “Best Places to Work.” He described the seemingly simple tactics he used to transform the system, such as spending time with employees, communicating and opening up psychologically. Other methods, like addressing corporate culture, advocacy, accountability and culture-building role of middle managers, were not so simple. But communication was the answer.

These were just a few of the high points, and a precursor to all terrific sessions at the 2018 World Conference coming up June 3-6 in Montreal. Register by March 1 to save $200.

Don’t forget to mark your calendar for our March 22 event on audience engagement and an April session about Mercy Health’s award-winning wellness program!