Managing the Fiona Phenomenon

fiona

Hear the Zoo’s Chad Yelton, VP of Marketing & Communications, and Michelle Curley, Communications Director, explain the ‘why and how’ behind the Team Fiona marketing campaign. What attention was planned? What happened organically? How have they managed this barrage of international attention we call the Fiona Phenomenon?

Seating is limited. Reserve now. Thursday, September 28, 8-9:30am, Cincinnati Zoo & Botanical Garden’s TreeTops conference room. Members $25, Non-members $55. Price includes continental breakfast, parking, day-pass to the Zoo and opportunity to submit your questions to presenters in advance.

BONUS! Register now and your confirmation email will include a link to WCPO’s smash music video “Team Fiona” sung to the tune of “My Sharona” by The Knack. Tee-tee-tee-team Fiona!

Register for event.