Make Your Strategy Stick: Storytelling Roles of Management, Communications

Amanda Marko-resizedAmanda Marko, president and founder of Connected Strategy Group, discovers “The Missing Link: The Storytelling Roles of Management and Communications to Make Your Strategy Stick.”

She’ll explain why strategy implementation and change management require lock-set cooperation between communications and management for area business communicators on Thursday, Nov. 20.

Click here to register today! It will take place at Interact For Health, 3805 Edwards Rd., Suite 500, in the Rookwood Tower in Norwood. Plus, bring your manager or other leader to this insightful presentation—at no additional cost!

Amanda is a strategic communications executive known as an agent of change. She takes a truly holistic view of audience engagement, which makes her adept at all components of reputation management – public relations, traditional and social media, employee engagement, executive thought leadership, shareholder communications, government affairs and corporate social responsibility.

She joins IABC Greater Cincinnati to talk about how storytelling can help business communicators and organization leaders:

  • Identify an organizational narrative that creates alignment.
  • Encourage engagement.
  • Change minds and inspire action.

Amanda knows what she’s talking about. Her creative thinking is tempered by the realities of global business, Amanda has repeatedly served as trusted counsel to government and corporate leaders on matters of that are often dire, far-reaching, and high-impact.

Prior to starting Connected Strategy Group, Amanda worked in the United Kingdom for SAP, the world’s leading enterprise software company, and she was head of global communications for Cleveland-headquartered PolyOne Corporation. She also was head of corporate communications and public affairs for the Greater Cleveland Partnership and press secretary for U.S. Senator Mike DeWine of Ohio. She is a graduate of Ohio University’s E.W. Scripps School Journalism. She earned a master’s degree in national security from the Naval War College and a certificate in investor relations from University of California-Irvine. She also served as a public affairs officer in the U.S. Navy Reserve.