We have three helpful books available to Cincinnati IABC members and guests at a big discount. If you are interested, just post a comment here. You can pick up the books at a future IABC meeting, so there will be no shipping charges. The books are:
- Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today’s Consumer-Driven World by Pete Blackshaw
- Engage: the Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web by Brian Solis with foreword by Ashton Kutcher
- Breakthrough!: A Seven-Step System for Developing Unexpected and Profitable Ideas by Steve Lance and Paul Kurnit
Read on for a detailed description of the three books:
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today’s Consumer-Driven World by Pete Blackshaw
List price, $21.95, YOUR PRICE $10.00
“When bad news hits, you won’t have time to read this book — so you better read it now!. For marketers coping with a consumer who’s skeptical and networked, Pete gives us a first aid kit, a bullet, and a shot of whiskey.”
– Ted McConnell, Director of Interactive/Digital Innovation, Procter & Gamble
“Blackshaw is absolutely right. We’re experiencing an unmistakable ground shift in how consumers talk to companies. Pete’s book calls it out, and lays out a practical road map for managing these new dynamics.”
-Beth Thomas-Kim, Director of Consumer Services, Nestlé USA, and Chair, Society of Consumer Affairs Professionals
“If you really want to understand why listening, responding, and nurturing community with your loyal customers truly matters, Pete’s book is an essential read. His six drivers of brand credibility are not only spot-on, but hugely relevant to today’s digitally-charged environment.”
-Diane Hessan, President, CEO Communispace
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis with foreword by Ashton Kutcher
List price, $18.95, YOUR PRICE $15.00
Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs-creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.
However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
With Engage! as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions.
Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas by Steve Lance and Paul Kurnit
List price, $22.95, YOUR PRICE $10.00
Finally – a user’s guide for thinking outside the box. Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffeee market by combining an experience destination with a premium product. Or how the established notion that “dolls are for girls” was shattered by a toy line called G.I. Joe. Most people mistakenly believe breakthrough ideas are a matter of divine inspiration or luck. Breakthrough! reveals a step-by-step methodology individuals and organizations can use to develop, create and nurture the kinds of new products and services that capture the public’s imagination. The book shows readers how to create an idea methodology, encourage free-thinking, keep good ideas, and bring revolutionary, revenue-generating new concepts to market.